Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd

Using Your Brand Dimensions

Brands reflect values—they are outward manifestations of what's inside of you. Those inner dimensions can be defined—and need to be—to build a brand for maximum impact. Now that you've identified them and linked them in your Personal Brand Dimensions Model, you have a powerful tool that can help you build a distinctively relevant and consistent brand. In turn, these dimensions can be used as a yardstick against which to measure yourself and make adjustments to keep yourself and your relationships on track.

Brands, like relationships, are experiential. That's another way of saying that brands build their strength over time, through interactions. The more distinctively relevant and consistent those interactions are, ...