Personal Brand Management Framework
The framework we recommend for developing and managing your personal brand has three essential pieces. The first one focuses on developing a personal brand strategy. The other two provide a set of guidelines for building, measuring, and accruing personal brand equity over time.
Personal Brand Manifesto: The touchstone in building a personal brand is your personal brand manifesto. Each personal brand manifesto contains three key elements—a set of personal brand dimensions, a personal brand platform, and a personal brand promise. Examples can be found in Appendix II.
Personal Brand Dimensions: the combination of roles, standards, and style that defines the unique aspects of your personal brand. In this chapter, ...
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