Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd

First Signpost: Purpose—What Is My Life About?

Purpose is what gives meaning to everyone's lives. You can be as metaphysical or religious with this concept as you want to be, but everyone wants to believe that they matter, that there is a reason for their existence. However they reach that realization, the depth of their conviction as to why they are in the world directs the way they think and the way they behave. This, in turn, has great bearing on how they wish and choose to relate to others.

In terms of the practical realities of brand building, the more clarity you have about why you do what you do—your purpose—the greater the chance of achieving your objectives. This clarity doesn't happen automatically, however. As we've pointed out more ...