Authenticity: Time to Step Up
The most intimate relationship you have is with yourself. Consequently, a strong personal brand is a powerful way for the world to see and value the authentic you. Therefore, the process of brand building involves a certain amount of introspection.
The dictionary defines “authentic” as “true to one's own personality, spirit, or character.” When it comes to relationships, authenticity is what others say they want most from us. We make the most lasting and vivid impressions when people witness us being true to our beliefs, staying in alignment with who and what we really are. That's authenticity.
When you summon the courage to be authentic, the effect is powerful. Trust is built faster and maintained longer when people ...
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