Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd

Values with Value

Our approach to personal branding is based on the premise that values are important. Brands have values. People have values. Most people would say they desire to live according to their values. But in our high-speed, hectic world, many people have come to feel that their values are in conflict with those of the world around them. Many, in fact, feel they are being asked—even forced—to compromise their personal values to get along with others or to be successful. “Winning is the only thing” is a common philosophy. The personal costs can be added up later.

We don't believe that. To the contrary, we believe that people can be enormously successful because of,rather than in spite of, their values. When your values align with the ...