Standards: How You Do It
If roles is the noun part of a brand, standards and style are the modifiers—the descriptive adverbs and adjectives that create a uniquely detailed picture of your brand in someone's mind. Standards are often measurable or can be defined somewhat objectively.
| EXAMPLES OF PERSONAL BRAND STANDARDS | |
|---|---|
| Nonjudgmental listener | Assertively opinionated |
| Proficient networker | Focused on a closed circle of contacts |
| Consistent values | Situational values |
| Reliably efficient | Creatively undisciplined |
| Open-minded/flexible | Straight/orthodox |
| Consensus-oriented | Independent and self-directed |
As you can see, standards that can be positive and attractive to ...
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