Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd

Some Reflections on Building Your Brand

Because of the back-and-forth nature of a relationship, a commitment to being distinctive and relevant to others has important carryover effects for you. Determining ways to be relevant to others reflects your desire to learn and grow. This, in turn, is expressed by continually creating, solving problems, and making things better for others and yourself.

But because someone else determines whether you're effective at brand building or not, your relevance to that person is ultimately their decision. And sometimes the connection just simply won't be there.

You won't always get along with everybody. You can't. Nobody can. Your values, however distinctive, simply won't appeal to everyone. Neither will they ...