Chapter 1. Personal Branding—Becoming More of Who You Are
Ever get the feeling that people—even people who know you (or should know you) very well—just don't “get” you? That they don't quite understand who you really are and what they can rely on you to do for them?
Ever get the feeling that the relationships in your life—some of them, anyway—are a little out of sync with your ideals and what you really want? That you're being forced to make choices, some of them uncomfortable, between who you know yourself to be and who someone else wants you to be?
Ever get the feeling that there's a troubling disconnect—maybe only minor, maybe profound—between your personal life and your professional life? That the demands of your job, your career, your business, ...
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