Appendix I. Brand Values Profile
Step One: Place a check mark in the appropriate column to indicate its relative importance to you. Rate all values on the list. Use the “Other” spaces to add values important to you but not included on this list.
| Value Description | Not important | Somewhat important | Very important |
|---|---|---|---|
| Achievement (results, tasks completed) | |||
| Adventure (new experiences, challenge, excitement) | |||
| Artistic Expression (drama, painting, literature) | |||
| Balance (proper attention to each area of life) | |||
| Competition (desire to win, to take risks) | |||
| Contribution (desire to make a difference, to give) | |||
| Control (desire to be in charge, sense of order) | |||
| Cooperation (teamwork, working with others) | |||
| Creativity (new ideas, innovation, experimenting) |
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