CHAPTER 67
Fine Print Isn’t Always So Fine for Customers
One of the worst ways a customer can learn that a company policy stands between her and what she wants is through fine print. Customers hate fine print, and they’ve all been in too many situations where it’s been used to ensnare them or to try to pull a bait and switch. The first step in contending with issues involving fine print is to accept that it’s necessary. In fact, in today’s business environment, fine print is inevitable. The morass of legal and liability issues that modern organizations must navigate makes it a necessity. It may be a hassle, and it may seem like a bunch of gibberish from your company’s legal department, but it’s important gibberish that’s designed to prevent much ...
Get Be Your Customer's Hero now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
