Index

A

Absolute intention and focus

Accountability

Action, taking

accountability and

making time for

obstacles to

Advertising

firms

hype

Alignment

Amazon

American Customer Satisfaction Index (ACSI)

Angie's List

Apple

Attention to detail

B

Barneys New York

Basics, winning on the

“Being number one,”

Benjamin Franklin Plumbing

Berenstain Bears

Best, the

becoming lost in trying to be

process of becoming

Big Lebowski, The

Blogs

Blue-tip flame philosophy

BMW

B:ok (bytes of knowledge)

Brands, winning

Business strategies

customer-centered

defining the problem and

finding the right combination of

focused

getting employee buy-in of

ideas that matter the most and

innovation and

questions to consider in formulating

resources

rules you can break and

simplicity in

social media

spreading one too thin

straightforward

uniqueness and

of winning brands

winning on the basics

without gimmicks

BusinessWeek

Buy-in from employees

Bytes of knowledge

C

Calloway, Joe

Checklist Manifesto: How to Get Things Right, The (Gawande)

Cisco Systems

Citi Cards

cj Advertising

Clarity

about expectations

about improvements

Clean thinking

Coca-Cola

Coffee shop generation

ConnectWise

Consistency of performance

random vs.

Constant improvement. See Continuous improvement

Continuous improvement

Focus 3 Ninety program for

identifying places for

lip service about

need for

pressure and

purpose versus panic and

reasons for

Culture

absolute intention and focus in

by accident or intentional

clarity about expectations and ...

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