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Ideas That Matter Most

  • Get your thinking clean enough to make things simple.
  • We don't get hurt by what we don't know. We get hurt by what we know and don't do.
  • Be so good at the basics that you're cutting edge.
  • Be the best at what matters most, and you will succeed.
  • The winners aren't the ones who do the most things. The winners are the ones who do the most important things.
  • “Pressure is what you feel when you don't know what the hell you're doing.” —Peyton Manning
  • You are using a flamethrower when you should be using a blue-tip flame from an acetylene torch. (Concept from Peter Sheahan.)
  • There aren't any silver bullets. Not one. There's quality. That's not a bullet. It's the bomb. It always wins.
  • Make a better car. Make a better hamburger.
  • The important thing is to find out what's the most important thing and get to work on it.
  • “Step away from your computer and go find some real live customers.” —Dr. Jeff Cornwall
  • “If it's worth doing, it's worth doing wrong.” —Arnie Malham
  • Being the best is a moving target. You have to constantly improve and innovate.
  • “We do not especially like meetings but recognize the absolute necessity to keep everyone on the same page and fully informed.” —Chris Clothier
  • “Simplicity is the ultimate sophistication.” —Leonardo da Vinci
  • “Bells and whistles wear off, but usefulness never does.” —37signals
  • Simplicity and focus are your force multipliers.
  • More isn't better. Better is better.
  • “Plug the holes in the bucket.” —Julie May
  • Culture drives results. ...

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