Book description
Winners in business aren't the ones who do the most things; the winners are the ones who do the most important things
Be the Best at What Matters Most. is about the one essential strategy for business leaders, entrepreneurs, owners, managers and those who want to be one. Simplify, focus, and win by outperforming all your competition on those things that create real value for the customer. This is about substance, not flash, and the ultimate "wow" factors of high quality performance, consistency and relentless improvement.
Thought provoking questions, activities, and action steps are built into every section of the book
Author Joe Calloway, an International Speakers Hall of Fame inductee, has been a popular business speaker for thirty years and worked with hundreds of companies to help them create and sustain success
Author has published four books with Wiley
Be the Best at What Matters Most will help you and your team focus on taking the actions that maximize results, growth, and profit.
Table of contents
- Cover
- Title Page
- Copyright
- Dedication
-
Chapter 1: The Only Strategy You Will Ever Need
- Building Business at Bill's Burgers
- “Amaze” and “Delight”
- Moruga Scorpion Peppers
- What If He Made a Better Hamburger?
- What Do You Think?
- An Undeniable Premise
- We Make It Too Complex
- That's the Problem
- It Ends Up Being about the Customer
- You're Spread Too Thin
- The Three or Four Things
- You Don't Need Gimmicks
- If You Win on the Basics, You Win It All
- There Are No Silver Bullets; There's Just the Bomb
- Chapter 2: It's Really Not That Complicated
- Chapter 3: So Good at the Basics That You're Cutting Edge
- Chapter 4: Deciding What Matters Most
- Chapter 5: Different Answers—All of Them Right
- Chapter 6: Relevance, Innovation, and Constant Improvement
- Chapter 7: Culture, Focus, and More Focus: Memphis Invest
- Chapter 8: Working in the Business
- Chapter 9: Three Is the Magic Number: Smile Brands
- Chapter 10: Winning and Losing Inside the Box
- Chapter 11: Random versus Consistent
- Chapter 12: Simplicity and the Blue-Tip Flame
- Chapter 13: The Trap: Let's Do More
-
Chapter 14: Clarity, Process, and Profit: bytes of knowledge
- How They Did It
- The First Order of Business
- They Are a Business Partner
- They Could Be Doing Better
- Defining Their Culture
- The Monday Morning Boost
- Plug the Holes in the Bucket
- Workflow and Time Tracking
- Get a Checklist
- Everything Tracked through the System
- Educating the Employees and Getting Buy-In
- How to Run a Business
- The Coffee Shop Generation
- Chapter 15: What Matters Most to Your Team
- Chapter 16: Culture Drives Results
- Chapter 17: How Brands Win
- Chapter 18: How the Internet Is Killing Hype
- Chapter 19: Leadership: Grunder Landscaping Company
- Chapter 20: When Everything Is Pursued, the Important Is Neglected
- Chapter 21: The Rules You Can Break
- Chapter 22: Focus 3 Ninety
- Chapter 23: It's 11:30
- Chapter 24: Ideas That Matter Most
- Chapter 25: More Resources
- Index
Product information
- Title: Be the Best at What Matters Most: The Only Strategy You will Ever Need
- Author(s):
- Release date: March 2013
- Publisher(s): Wiley
- ISBN: 9781118569870
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