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Be Brilliant Every Day by Andy Whittaker, Andy Cope

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‘Extraordinary’ as Standard

‘I know I used to be somebody, but I can't remember who.’

Mr Nobody

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In a previous chapter, we spoke about values. But business values don't work in the same way as personal values. Let me give you an example; here are some awesome business values:

  • integrity
  • communication
  • respect
  • excellence.

And they belong to … Enron! An organisation, in case you've forgotten, that was corrupt to its core.

My point being that you can talk about ‘values’ until the cows come home. And the pigs and sheep too if you like. But values aren't to be talked about. They're ...

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