‘There is nothing in a caterpillar that tells you it's going to be a butterfly.’
The chances are that if you've ever been on holiday you've looked places up on Trip Advisor. For the uninitiated, it's a website that allows tourists to review their holidays. There are millions upon millions of hotel reviews.
And have you noticed that you can't resist checking the 1-star ratings? There might be 273 5-star reviews, but you're drawn to the one miserable rating when someone found a pubic hair on the toilet seat. You've discounted the awesome service, poolside bar, free cocktails, chocolate on your pillow and the ...