Introduction

I do not try to dance better than anyone else.I only try to dance better than myself.

—MIKHAIL BARYSHNIKOV

Potential is a beautiful and simultaneously scary beast. It can both motivate us and frustrate us. You know deep down that you can do better, think better, and be a better and stronger sales professional. And yet, as your conscience quietly but persistently nags you about the as-yet-unfulfilled possibilities for your career and your life, your mind constantly considers the coulds, shoulds, and somedays. Yes, you’ve got a thousand reasons why you cannot do this or you should not do that, but on a deeper level, those rationalizations always ring hollow. You are meant for more, and you know this in your soul.

The reality is that ...

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