Be a Sales Superstar

7Accept Complete Responsibility for Results

Hold yourself responsible for ahigher standard than anybody elseexpects of you. Never excuse yourself.

— HENRY WARD BEECHER

Sometimes I will begin a sales seminar by asking, “How many people here are self-employed?” Usually, about 15 to 20 percent of the hands go up. I then stop and ask a confident-looking person in the audience, “How many people here would you say are self-employed?”

He or she almost always replies, in a loud voice, “We all are!”

I then say, “You’re right! The biggest mistake you can ever make is to think that you work for anyone else but yourself. We are all self-employed.”

The highest paid sales professionals in every field accept 100 percent responsibility for their lives and for ...