3Put Your Whole Heart into Your Selling
You are never given a wishwithout also being given thepower to make it come true.
— RICHARD BACH
Top salespeople believe in their companies. They believe in their products and services, and they believe in their customers. Above all, they believe in themselves and their ability to succeed.
Your level of belief in the value of a product or service is directly related to your ability to convince other people that it is good for them. Selling has often been called a transfer of enthusiasm. The more enthusiastic and convinced you are about what you are selling, the more contagious this enthusiasm will be and the more your customers will sense it and act on it.
Human beings are primarily emotional in everything ...
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