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Brightening the Future for Baby Boomers

THE 78 MILLION BABY BOOMERS born between 1946 and 1964 are the largest and most powerful consumer group ever. Their estimated annual spending power is $2 trillion!

Where is the money going? Baby boomers are spending up large to pamper themselves and to spoil their kids and their grandchildren. Your opportunity is a perfect fit for the issues they care about—lifestyle, retirement, and health care.

If you represent health products, your earnings could go through the roof by recruiting this group. We already spend $250 per person a year on nutritional supplements, and the trend is fueled by a growing skepticism ...

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