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Be A Recruiting Superstar by Mary Christensen

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Helping Gen Xs Get What They Want

NEARLY 50 MILLION AMERICANS carry the tag “Gen X.” They were born in the late sixties and throughout the seventies, and they are the 4M generation. They're married, mortgaged, mothers—and they need money.

These spoiled children of baby boomer parents grew up surrounded by material comforts. They're used to having it all. Their problem is how to pay for it, which makes them hot prospects.

Chances are they work, but their modest wages aren't enough to cover household expenses. They want a nice home, a decent car, all the luxuries their parents had—and more. Their children want brand-name clothes, the latest toys, ...

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