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Be A Recruiting Superstar by Mary Christensen

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Helping Gen Ys Realize Their Dreams

IF YOU WERE BORN BETWEEN 1980 and 1994, you belong to the most powerful emerging consumer group in the world. You make up over one fifth of the population of the United States, Australia, Canada, and Great Britain. You account for more than half of the entire population of India and there are more of you in China than the entire population of the United States.

If you were not born in that era, you can't afford to overlook the incredible clout of young people. According to USA Today, “Generation Y sits on top of the consumer food chain.”

In just a few short years, they grew MySpace to more than 160 million ...

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