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Be a Party Plan Superstar by Mary CHRISTENSEN

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CHAPTER 4

Be Your Own Best Host

TWO SIMPLE RULES APPLY to driving your party plan business.

Rule number one is to be your own best customer. Declare yourself a competitor-free zone. Use your products, give them as gifts, and display them in your home.

Rule number two is be your own best host. There is no better way to showcase your business than by hosting parties in your own home.

The first party will be your Launch Party (Grand Opening, Announcement, or Celebration). You have taken a giant step toward fulfilling the American dream of owning your own business. What better way to celebrate than with people who care about you?

Your Launch Party is a dress rehearsal and a chance to iron out the bumps in your presentation. But its foremost purpose ...

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