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Connect with Audiences by Sharing Your Story

One of the most powerful ways network marketers connect with audiences is by sharing our personal stories. Our stories help us build empathy with our prospects, and start the search for common ground. Mutual interests, experiences, and circumstances are the basis of most relationships.

I almost always share my story during my presentations and in my books. At first it felt uncomfortable, but then I realized that openness was critical to my message, “It doesn’t matter where you start in life; it’s where you go that counts.” I’ve been thrilled over the years by the number of people who come ...

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