Notes
Chapter 4
1.IBM Global Chief Marketing Officer Study (2010).
2.Bronson and Merryman (2010).
3.Michalko (2011).
4.Lehrer (2012).
5.Shapiro (2012).
Chapter 5
1.Gold (2012).
2.Konrath (2005).
3.Aaker (1996).
4.IBM Global Chief Marketing Officer Study (2010).
5.Clifford (2012).
6.Wikipedia (2012).
7.Sinek (2010).
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