References
Aaker, D. A. (1996). Building strong brands. New York, NY: Free Press.
Bronson, P., & Merryman, A. (2010). The creativity crisis. Retrieved May 21, 2012, from Newsweek, The Daily Beast: http://www.thedailybeast.com/newsweek/2010/07/10/the-creativity-crisis.html
Clifford, S. (2012, March 27). Knowing cost, the customer sets the price. Retrieved May 21, 2012, from The New York Times: http://www.nytimes.com/2012/03/28/business/retailers-rush-to-adjust-to-price-smart-shoppers.html
Gold, C. (2012, January 5). Getting sophisticated: What B2B tech marketers must learn from B2C. Retrieved May 21, 2012, from MENGonline: http://www.mengonline.com/community/newsroom/meng_blend/blog/2012/01/05/getting-sophisticated-what-b2b-tech-marketers-must-learn-from-b2c ...
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