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Barack, Inc.: Winning Business Lessons of the Obama Campaign by Rick Faulk, Barry Libert

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Chapter 4. Be the Change

IMPERMANENCE RULES THE UNIVERSE.

THOSE WHO RESIST CHANGE RESIST REALITY AND LIFE ITSELF.

In part, Barack Obama’s driving theme of change in the election of 2008 was a tactical gambit—a recognition that voters had run out of patience with two wars, a sagging economy, and the partisan bickering of conventional politics. But the change he offered went deeper than a mere ploy.

As so often promised by candidates, change is a tired cliché, six dead letters. Obama’s triumph was to persuade the voters that he could bring a whole new kind of politics and government. He was appealing to the universal human yearning for growth, improvement, and a better future. And while his success was due largely to his cool, presidential ...

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