O'Reilly logo

Barack, Inc.: Winning Business Lessons of the Obama Campaign by Rick Faulk, Barry Libert

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 3. Be Social

BUSINESS—LIKE POLITICS—IS EXTREMELY PERSONAL.

Not least of Obama’s victory secrets was his agile use of social networking—using Web sites like Facebook, Flickr, Twitter, and YouTube that spurred millions of young Americans not only to register as first-time voters, but also to help make sure everyone got to the polls. Obama capitalized on Internet technologies hardly imagined in the last presidential election—blogs, texting, cell-phone networks, and an entire coast-to-coast grassroots community (My.BarackObama.com). These tools created instant communication with his supporters, turning small donors into a mighty army of contributors and volunteers, while adding ever more crucial electoral votes in battleground ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required