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Barack, Inc.: Winning Business Lessons of the Obama Campaign by Rick Faulk, Barry Libert

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Chapter 1. Success You Can Believe In—And Emulate

GETTING DOWN TO BUSINESS MAY BE PASSÉ.

GETTING UP TO POLITICS COULD BE THE WAVE OF OUR FUTURE.

Remember “dollar-a-year men”? They were Corporate America’s best and brightest, the take-charge CEOs who volunteered to save the U.S. government from itself during grave crises, including both world wars. Back then, everyone assumed Washington politicians lacked the brains and gumption to solve national emergencies. To their rescue rode business geniuses like Robert McNamara, the Ford Motor Company “Whiz Kid” who ran the Pentagon during the Vietnam War. Because the government can’t accept free services, these men charged a symbolic dollar per year, making them even more selfless and presumably ...

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