O'Reilly logo

Bank 2.0 by Brett King

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Translating ATM, call centre andWeb analytics into a Web app

Table 6.2 overeaf is a snapshot globally of the top five monthly requests or active transaction demand via ATM, call centre and Internet banking. This is taken from a series of research projects, analytics, customer focus groups and surveys.17 But from market to market, the trends are generally consistent, with some local variations around specific bill payment types or something similar. The data can easily be verified for your institution by checking for transaction usage data on the ATM, call centre and IVR transaction statistics, and total Web analytics (probably through Web trends or similar).

 

Table 6.2  Top five transactions across channels

 

 

So the above is actually the ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required