So what is on the Internet improvement roadmap that we can achieve in the short term that will bring benefits to both the organisation and to the customer? The following areas represent suggested opportunities for either improvement in financial operations or customer service levels at the branch over the coming three to five years:
• Improved customer content, communications and language.
• Better cross-sell/up-sell capability.
• Better findability and search engine optimisation.
• Improved analytics on customer behaviour.
• Better offer management and generation capability.
• Improved use of application ...