The other logical question throughout this whole discussion must be what is a “great” Internet presence and how do we achieve it. There are two or three core sites that are a must for every bank, and there is a global best practice that is very easily definable as a result of analytics, metrics, revenue results, SEO penetration, and the like. The three core sites are:
1. public website/homepage (customer led);
2. Internet banking website (customer focused); and
3. portal site (for multinational or multibrand banks).
I’m afraid the investor information, corporate identity site and news/press release websites are absolutely useless on the average homepage unless you are a venture capital or trading ...