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Bank 2.0 by Brett King

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Best Practice Website Templates

The other logical question throughout this whole discussion must be what is a “great” Internet presence and how do we achieve it. There are two or three core sites that are a must for every bank, and there is a global best practice that is very easily definable as a result of analytics, metrics, revenue results, SEO penetration, and the like. The three core sites are:

1.      public website/homepage (customer led);

2.      Internet banking website (customer focused); and

3.      portal site (for multinational or multibrand banks).

 

I’m afraid the investor information, corporate identity site and news/press release websites are absolutely useless on the average homepage unless you are a venture capital or trading ...

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