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Bank 2.0 by Brett King

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Cross-Sell to Existing Customers

There is a very simple, but extremely valuable tip that I’m going to give you here that has the potential to generate millions of dollars in revenue for you over the next three to five years. It is so simple that you will kick yourself for not recognising this already, and it is so fundamental to the use of your website that it should drive your total budget decision and marketing approach from this day onward. There may still be some resistance from those who prefer the status quo, but when you check out the analytics of your own site, the evidence will be overwhelming, I assure you.

Here it is. Look at the website on page 174 and tell me where more than 90 per cent of daily visitors click on this site.

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