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Bank 2.0 by Brett King

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Value Exchange and Content Scoring

This gets to the real meat of the conversation about what the institution’s website is for. If you asked the management of the bank, you might get a range of answers including:

                    promoting the bank and offering the latest news;

                    giving customers access to the bank’s products, services and special deals;

                    telling customers, investors and others about the bank;

                    delivering financial reports and company information;

                    offering the latest marketing campaigns and offers; and

                    providing links to other sites within the group.

 

The problem with much of this is that the information is simply not relevant ...

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