O'Reilly logo

Bank 2.0 by Brett King

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Psychological Impact

From a psychological point of view a few things are occurring here. To understand the first element, we can revisit one of the foundation pieces of work in respect of the theory of motivation—that of Maslow’s Hierarchy of Needs.4 Maslow studied exemplary people such as Albert Einstein, Jane Addams and Eleanor Roosevelt, and determined the hierarchical progression of the individual, essentially what amounts to a theory of positive motivation and personal development. Maslow’s Hierarchy of Needs (Figure 1.2) is often depicted as a pyramid consisting of five levels. The four lower levels are grouped together as being associated with physiological needs, while the top level is termed growth needs associated with psychological ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required