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Bank 2.0 by Brett King

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What makes social networks sosuccessful?

In Malcom Gladwell’s book The Tipping Point, he refers to super connected people (who are enablers for all sorts of business, interactions, and so forth) as connectors. What we are seeing with Web 2.0 tools such as Facebook, LinkedIn and Twitter is that these are acting as proxies for connectors and are enabling networking connections in many new ways.

We are social networking every day. If you tell a friend about a service or product you like—you’re social networking. If you hand out a business card—you’re social networking. When you return phone calls, respond to email, blog, write on forums—all this falls under social networking.

Social network groups are not new either. There are already global networks ...

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