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Bank 2.0 by Brett King

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Organisational Changes and Impact

Banks will have to make some significant changes to the way they are organised. Traditionally, the key measure of success on the retail banking front has been revenue or the number of products sold (primarily through the branch). Corporate banking has been physically separated from retail, but likewise has been focused on product revenue. Therefore the business has been split into divisions such as Retail, Corporate, Treasury, etc., and within these divisions the business has been built to reinforce product revenue and sales through the traditional channels. So you get a product focused, branch focused and revenue focused organisational structure—traditionally key factors in a retail bank’s success. Marketing ...

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