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Bank 2.0 by Brett King

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Advertising and Alternative Use

Interest and credibility in the use of the ATM as an advertising device are rapidly increasing. As we will discuss more in Chapter 13, recent research shows that digital media spend will continue to grow in the coming years. Digital advertising was up 23.3 per cent in 2008, making up more than 10 per cent of all advertising spend globally, and was forecast to grow by a further 22.8 per cent in 2009.

The range of digital options available to media buyers is growing in both size and variety. These range from online/mobile digital opportunities through social networking sites, rich media ads, Bluetooth and SMS, through to outdoor digital media, ranging from retail store billboards and tube displays to in-taxi screens ...

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