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Bank 2.0 by Brett King

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What About the Revenue?

Any decent financial controller working in a bank will see that the use of ATM to distribute cash achieved considerable efficiencies, resulting in substantial cost savings for banks. With the vast majority of customers now using the channel for cash, what else can a bank do to maximise its investment in ATM machines?

The first step was to incorporate additional transactional type services, including account-to-account self-transfers, statement requests (these would then be posted to the customer at his normal address), third-party transfers and bill payment.

The second step was to search for revenue opportunities: “What can we sell to the customer while we’ve got them standing here?” It is easy to understand the reasoning ...

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