The Discipline of Creativity
Ideas can come from anywhere. But that doesn’t mean managers can afford to rely on haphazard, hit-or-miss approaches to idea generation.
Businesses win through new ideas: new ideas for products, for developing and refining processes, and for tackling strategic and operational challenges. Given the complexity and volatility that characterize today’s business landscape, the ability to develop creative new ideas is more important than ever. In fact, a recent IBM survey of 1,500 CEOs from more than 60 countries named creativity the most important leadership quality.
But coming up with creative ideas on demand is only part of the answer. Just as crucial ...
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