Badass: Making Users Awesome

Pre-release comments about Badass

“Kathy Sierra wants you to understand this: If your users like themselves

better when they use what you make, they’ll recommend it with a fervor

money simply cannot buy. No one gets this more clearly than Sierra, and

Badass is her way of helping you get it too.”

Clay Shirky

Author of Here Comes Everybody and Cognitive Surplus

“In Badass, Kathy Sierra—one of our brightest business minds -- offers up

a surprising insight into what makes certain offerings shine in a competitive

marketplace. Believe it or not, many people don’t care how awesome your

product is. Instead, they care about how awesome they are when they use

your product. If you can tap into that motivation, you’ve got gold. This books

shows you how.”

Daniel H. Pink

Author of New York Times bestsellers To Sell is Human and Drive

“Do NOT let the breezy presentation of the ideas here convince you that

the ideas themselves are lightweight. They’re not. Kathy Sierra has become

an expert in where expertise comes from, and with in this book she’ll show

you how to make your product’s users experts. Or, as she puts it, badass,

which is the perfect label for Kathy and for this book.”

Andrew McAfee

Cofounder of MIT’s Initiative on the Digital Economy and coauthor

of The Second Machine Age

“Every once in a while, someone comes along who sees the world more

clearly, and helps you to do the same. Every time I read Kathy Sierra, or hear

her speak, I feel smarter, more thoughtful, and more caring. She has that gift

of making everyone around her better. But what’s even more special, the

“better” she helps you with is the ability to help other people get better!

Genius!”

Tim O’Reilly

Founder and CEO of O’Reilly Media