BADASS
Making Users Awesome
Sierra
Business
Imagine you’re in a game with one objective: a bestselling product or service. The
rules? No marketing budget, no PR stunts, and it must be
sustainably
successful.
No short-term fads.
This is not a game of chance
. It is a game of skill and strategy.
And it begins with a single question: given competing products of equal pricing,
promotion, and perceived quality, why
does
one outsell the others?
The answer doesn’t live in the sustainably successful products or services. The
answer lives in those who use them.
Our goal is to craft a strategy for creating successful users. And that strategy is full
of surprising, counter-intuitive, and astonishingly simple techniques that don’t
depend
on a massive marketing or development budget. Techniques typically overlooked by
even the most well-funded, well-staffed product teams.
Every role is a key player in this game. Product development, engineering, marketing,
user experience, support —
everyone
on the team. Even if that team is a start-up of
one. Armed with a surprisingly overlooked science and a unique POV, we can
reduce the role of luck. We can build sustainably successful products and services
that rely not on unethical persuasive marketing tricks but on helping our users have
deeper, richer experiences. Not just in the moments
while
they’re using our product
but, more importantly, in the moments when they
aren’t
.
“Kathy’s back, and her new book is simple, brilliant,
and useful. What else do you need to know?”
—Seth Godin, author,
What To Do When It's Your Turn
“In
BADASS
, Kathy Sierra — one of our brightest business minds — offers up a
surprising insight into what makes certain offerings shine in a competitive market-
place. Believe it or not, many people don’t care how awesome your product is.
Instead, they care about how awesome they are when they use your product. If
you can tap into that motivation, you’ve got gold. This books shows you how.”
— Daniel H. Pink, author of
New York Times
bestsellers
To Sell Is Human
and
Drive
Twitter: @oreillymedia
facebook.com/oreilly
oreilly.com
Making
Users
Awesome
KATHY SIERRA
BADASS
Making Users Awesome
ISBN: 978-1-491-91901-9
US $29.99 CAN $34.99
BADASS
Making Users Awesome
Sierra
Business
Imagine you’re in a game with one objective: a bestselling product or service. The
rules? No marketing budget, no PR stunts, and it must be
sustainably
successful.
No short-term fads.
This is not a game of chance
. It is a game of skill and strategy.
And it begins with a single question: given competing products of equal pricing,
promotion, and perceived quality, why
does
one outsell the others?
The answer doesn’t live in the sustainably successful products or services. The
answer lives in those who use them.
Our goal is to craft a strategy for creating successful users. And that strategy is full
of surprising, counter-intuitive, and astonishingly simple techniques that don’t
depend
on a massive marketing or development budget. Techniques typically overlooked by
even the most well-funded, well-staffed product teams.
Every role is a key player in this game. Product development, engineering, marketing,
user experience, support —
everyone
on the team. Even if that team is a start-up of
one. Armed with a surprisingly overlooked science and a unique POV, we can
reduce the role of luck. We can build sustainably successful products and services
that rely not on unethical persuasive marketing tricks but on helping our users have
deeper, richer experiences. Not just in the moments
while
they’re using our product
but, more importantly, in the moments when they
aren’t
.
“Kathy’s back, and her new book is simple, brilliant,
and useful. What else do you need to know?”
—Seth Godin, author,
What To Do When It's Your Turn
“In
BADASS
, Kathy Sierra — one of our brightest business minds — offers up a
surprising insight into what makes certain offerings shine in a competitive market-
place. Believe it or not, many people don’t care how awesome your product is.
Instead, they care about how awesome they are when they use your product. If
you can tap into that motivation, you’ve got gold. This books shows you how.”
— Daniel H. Pink, author of
New York Times
bestsellers
To Sell Is Human
and
Drive
Twitter: @oreillymedia
facebook.com/oreilly
oreilly.com
Making
Users
Awesome
KATHY SIERRA
BADASS
Making Users Awesome
ISBN: 978-1-491-91901-9
US $29.99 CAN $34.99
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