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B2B by Wilson Chew, Jacky Tai

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INTRODUCTION

THERE is one thing in life that we can take for granted and that is the fact that we live in a world where Sir Isaac Newton’s Third Law of Motion – which states that “for every action, there is an equal and opposite reaction” – can be applied to everything that we do. We are not just talking about physics here. We are talking about the fact that for everything you say or do, there will always be someone who will say or do the opposite thing. Even if it is something for which you can produce irrefutable evidence, there will still be someone somewhere in the world who will say that the opposite is true.

Did you know that there are still people who believe that the world is not round despite all the scientific evidence to the contrary? ...

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