BIG global brands are almost always launched by small entrepreneurs instead of big, powerful corporations in spite of the fact that big corporations have all the resources, people, credentials, distribution channels and marketing muscle to launch the next big brand.
•Linux was not created by IBM.
•BlackBerry was not created by Palm.
•Google was not created by Yahoo!
•Amazon.com was not created by Barnes & Noble.
•Red Bull was not created by Coca-Cola.
•eBay was not created by Sotheby’s.
•Skype was not launched by AT&T.
•MySpace not launched by Microsoft.
Even the big brands that were created in the past like Apple, Microsoft, Dell, Sun Microsystems, Hewlett-Packard, Oracle, Siebel, Compaq, McDonald’s, Pizza Hut, Starbucks, ...