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B2B by Wilson Chew, Jacky Tai

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CHAPTER 15

Rule No. 8 – The Power Of Consistency

 

 

 

 

 

 

WHY do you trust the people whom you trust? Because they are good people. People who have integrity. People who have kept your trust. But that alone is not enough. In order for you to trust them, these people have to be good people consistently. They have to have integrity consistently. They have to keep your trust consistently. You wouldn’t trust people who behave erratically in all the key areas that are important to you, would you?

Brands are just like people. In order for brands to earn your trust (and with it your wallet), they have to behave in a consistent manner all the time. People generally do not like to hang around schizophrenic people. They also do not like to patronise ...

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