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B2B by Wilson Chew, Jacky Tai

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CHAPTER 09

Rule No. 2 – Fortune Favours The First

 

 

 

 

 

 

THE notion that being first gives you a strong competitive advantage is a controversial issue that usually splits opinions right down the middle. Whenever we mention the importance of being first, there are usually company bosses who will strongly disagree with us. Sometimes, there is an uneasy silence in the room – mainly because many people don’t believe in the first-mover advantage school of thought anymore. They point out that there have been quite a number of first-mover failures and that is true.

Some university professors have pointed out to us that there are as many first-mover failures as there are first-mover successes so it is no surprise that many people are not sure ...

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