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B2B by Wilson Chew, Jacky Tai

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CHAPTER 04

Anything Can Be Branded

 

 

 

 

 

 

WHICH is a more difficult process – to produce petrol or to produce bottled water? We think you will agree that the former is much more difficult, not to mention far more dangerous. You have to carry out extensive geological surveys to find the oil. You have to build ultra sophisticated oil rigs that can drill deep enough into the earth to get to the oil and these days, oil companies have to go further out to sea to search for oil. Even if you drill for oil on land, it is still a very complex job. After you extract the crude oil, you have to send it to a refinery to be processed into petrol. And then you need an extensive distribution network to transport the petrol to the petrol stations to ...

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