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B2B by Wilson Chew, Jacky Tai

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CHAPTER 03

What Are Branding, Marketing And Sales?

 

 

 

 

 

 

IF you ask a hundred people what branding is, you will probably get a hundred different answers. Many of these people will either give you very textbook kinds of answers or very grandiose and complex definitions of what branding is all about.

Some people say that branding is part of marketing. Some people say that marketing is a subset of branding. Some people say that branding is all about advertising. We certainly have come across many companies who have called us up to say that they want to do branding but when we met them, we found out that all they actually wanted was advertising. And yet there are some people who think that branding is all about the logo and to rebrand ...

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