Footnotes
Chapter 1
1. Marketing Sherpa, “2009-2010 B2B Marketing Benchmark Report,” 2009
2. Forrester Research, “Social Technographics of Business Buyers,” 2009
3. Forrester Research, “The B2B Digital Marketing Shift,” 2005
4. Forrester Research, “B2B U.S. Interactive Marketing Forecast, 2009 to 2014,” 2010
5. MarketingSherpa, “2011 B2B Marketing Benchmark Report,” 2010
6. MarketingSherpa, “B2B Marketing Benchmark Survey,” 2010
Chapter 5
1. MarketingSherpa, “2009-2010 B2B Marketing Benchmark Report,” 2009
Chapter 6
1. The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value, Frederick F. Richheld, Harvard Business School Press, 1996 (revised 2001)
Chapter 9
1. Enquiro (Mediative), “Business-to-Business Survey 2007”
2. MarketingSherpa, ...
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