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B2B Digital Marketing: Using the Web to Market Directly to Businesses by Michael Miller

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20. Looking Forward

If you’ve read this far in the book, you’ve learned all about the various components of B2B digital marketing, how to implement them for various results, and how to measure those results—as well as you can, in any case. But your job isn’t done yet.

Results in hand, you need to judge how successful you’ve been, and decide what elements of your plan may need to be modified. You also need to look forward to other changes that may be on the horizon, and adjust your plan accordingly.

The work never stops, does it?

Evaluating—and Modifying—Your B2B Digital Marketing Strategy

Successful marketing is all about learning and adjusting. You learn what works and what doesn’t, and then adjust what you’re doing accordingly. You never, ...

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