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B2B Digital Marketing: Using the Web to Market Directly to Businesses by Michael Miller

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17. B2B Mobile Marketing

It’s a fact. More and more people—especially people in businesses—are using mobile phones and other devices to connect to the Internet, instead of their computers. You need to adapt your digital marketing tactics to compensate for this shift to mobile access, and to take advantage of it.

That is what is meant by mobile marketing—marketing to users of mobile devices.

Why Mobile Is Important

Mobile marketing is relatively easy to define and just as easy to understand. Put simply, it’s marketing on or with a mobile device, such as a mobile phone or tablet PC. And it’s becoming increasingly important.

Mobile Marketing in the B2B World

For all practical purposes, B2B mobile marketing today takes place on mobile phones and ...

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